What is lead qualification?

Deciding whether an enquiry fits what you do, whether it is in your area, whether the timing is real, and how urgent it is. Automating the collection of those answers is straightforward and usually worth it. Automating the judgement is a different matter: where a score changes how a person is treated, you are making a decision about somebody, which carries disclosure obligations under Law 25 and deserves a human in the path.