Replace the monthly app pile with systems you own.

Shopify stores that convert, without the app-fee stack

Most Shopify stores grow into a stack of paid apps, one for bundles, one for upsells, one for reviews, one for pop-ups, each adding a monthly fee and a bit more weight to every page load. We build the alternative: a custom storefront where the conversion features live in the theme itself, plus AI systems for the judgment work apps do badly. For Bellaform Pilates in Ottawa, we built a custom Shopify storefront with AI conversion systems and custom funnels that replaced their paid apps outright, the features stayed, the monthly fees went, and the store got faster. That build shipped in 2–3 weeks.

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Who this is for

Built for e-commerce operators who feel the app stack in both the P&L and the page speed: product brands, studios selling gear and memberships, and retail businesses in Montréal, Ottawa and beyond running real volume through Shopify.

What’s included

Storefront audit & design

We map what your current theme and apps actually do, what each costs per month, and what the page-speed toll is, then design a storefront that does the same jobs natively.

Custom theme build

A fast, conversion-first Shopify theme built for your catalogue: bundles, upsells, custom product flows and content baked into the code instead of rented from an app.

AI conversion systems

The judgment layer: systems that answer product questions, recover abandoned carts with real context, and route enquiries, working your traffic the way a good floor salesperson would.

Funnels & automation

Custom funnels for launches and offers, plus back-office automation, order handling, notifications, inventory housekeeping, so the store runs without you refreshing the admin.

How it works

01

Connect your store

We work inside your existing Shopify account, catalogue, orders, customers and current apps, and benchmark speed and conversion before changing anything.

02

Automate the storefront

The new theme and systems go live piece by piece: conversion features replace their app equivalents, funnels launch, and each app is retired only once its replacement is proven.

03

Scale what works

With the fee stack gone and the data flowing, we push on what converts, new funnels, new offers, deeper automation, without adding monthly costs back in.

In production

Bellaform Pilates: a Shopify store that converts without the app bills

FAQ

How does replacing paid apps actually work?
Most conversion apps are a small feature wrapped in a subscription, bundles, upsell blocks, countdowns, sticky carts. We build those features directly into a custom theme, where they load faster and cost nothing monthly. Apps that earn their fee, payments, shipping, complex logistics, stay. The audit tells you which is which before we build.
Will custom code break when Shopify or the theme updates?
No, the custom work is the theme, built on Shopify's current standard architecture, so there is no third-party theme underneath to conflict with. Shopify platform updates are backwards-compatible by design, and you get documented, version-controlled code rather than a tangle of app injections.
What are "AI conversion systems" concretely?
Systems that handle the conversations a store loses sales on: instant, accurate answers to product and sizing questions, cart recovery messages written from what the customer actually looked at, and qualification that routes serious enquiries to you. Rules handle the predictable paths; AI handles the phrasing and judgment.
What did you build for Bellaform Pilates?
A custom Shopify storefront with AI conversion systems and custom funnels, replacing the paid apps they had accumulated. The store kept its features, dropped the monthly app fees, and gained funnels built for their offers rather than generic templates. The build shipped in 2–3 weeks.
What does a Shopify build cost?
Pricing is scoped per project, because a single automation and a full platform build aren't the same thing. You get a fixed number after a discovery call, before anything is built. No hourly billing, no scope surprises mid-build.
Can you migrate our existing store without losing sales?
Yes, the store never goes offline. We build the new theme alongside the live one, test it against your real catalogue, and switch over when it is proven. Orders, customers, products and SEO settings live in Shopify itself, not the theme, so they carry over untouched.
Do you only work with Montréal businesses?
No. We are based in Montréal, but the work is remote-friendly by nature, Bellaform Pilates is in Ottawa, and Shopify builds happen entirely inside your store's admin regardless of geography. For Québec merchants we also build storefronts bilingual where Bill 96's French-language requirements apply, which most app-based translation setups handle poorly.

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Tell us what’s slowing you down.

Five minutes to describe your operation, we come back with a concrete plan and a timeline.

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