What is an abandoned cart flow?

The highest-intent audience an online store has: they chose a product and stopped. A working flow sends a small number of messages over a couple of days, leads with the practical objection rather than a discount, and stops the moment the person buys or unsubscribes. The most common mistakes are sending too many, opening with money that did not need to be offered, and failing to handle the case where the customer bought on a different device.